
The two presentations in class today were very informative.
Firstly, Lauren Carter outlined the advent of online media, compared it to traditional journalism and then examined its reliability.
"I mentioned before how one of the major advantages of online journalism is it's immediacy, and this begs the question of what exactly are we giving up in return for instant information gratification - and the answer given by many web journalism critics is accuracy and depth," Ms Carter said.
"Online journalism prides itself on delivering the latest breaking news first, but technology means that misinformation can spread immediately as well."
On the website Web Aware, an article about misinformation online is posted, "Unfortunately, the Internet also contains a great deal of information that is neither valuable nor reliable. Since anyone can post comments or information on the Internet, users need to develop critical thinking skills to judge the accuracy of online information".
"Traditionally, printed resources have had gatekeepers - editors, proofreaders and fact checkers - to weed out mistakes, lies and inaccurate information. However, the Internet, in many cases, has no safety guards."
Like Web Aware pointed out, these gatekeepers have traditionally been in printed material. Now newspapers are declining in an era that has already converged and is becoming more and more reliant on the World Wide Web for its news."The convergence of communications and information technologies (CIT), the growth of on-line media, and the relative decline of both print and broadcast news journalism in Australia have encouraged prophetic statements about the future - or lack thereof - of the 'traditional' news media," Suellen Tapsall said in chapter 15, The Media is the Message (235).
While many people are calling the death of newspapers, Fidler says he has heard it all before, "Of course, this isn't the first time the pundits have written obituaries for newspapers. In the 1950s and 60s most of them were convinced that television would be the death of newspapers, and in the 70s and early 80s it was videotext. In each case, technology and economics were thought to favour electronic media. Yet far from killing them, new technologies actually helped to save newspapers and make them even more profitable. Now the pundits are wringing their hands again (Fidler in Tapsall, 237)."
I definately agree with Fidler. I do not believe that traditional news media will die with the advent of online journalism. I believe there will be an increase in convergence, which does demonstrate a bit of technological determinism, but I do not think newspapers will die.What do you think? Will online journalism overtake traditional media formats?
You can participate in the exclusive online poll to the right of my home page as well. You have until the end of semester to participate.
The second presentation today was delivered by Amy Wilkinson and she concentrated on search engine optimisation (SEO). It cause quite a stir in class and it was a new term for me but I think I was aware of it already, without knowing exactly what it was called. And really, it makes sense, to attempt and maximise the hits on your web site by tailoring content and repeating words. There are millions of websites in cyber space and effective use of SEO makes it possible for yours to be found by the punters at home, work or play.
Rather than a Josh Callinan conspiracy theory, I will allow Tapsall to have the last say on this blog topic: "The continued success of a medium-diverse journalism will certainly require news organisations to identify their niche and build on the strengths of their medium. More importantly, it will require a willingness to look beyond the technological determinist visionaries and doomsayers to consider strategically and realistically the promises and challenges posed by technology and convergence (252)."












